Giving the Gift of Color; It’s a Win-Win Every Time!

Color911 Gift colors Amy Wax pink orange

Gift giving can be a tricky business. When you give something that isn’t a good match for the recipient, it can be embarrassing for giver and recipient alike.


Getting the color of your present right can be a great help. Whether or not you follow color trends when giving gifts will depend on two things: the person and the time of year.


Certain periods have signature colors – Christmas is full of red and green or silver and blue. New Year tends to bring out more black and gold. Spring is represented by some shade of yellow every year. If you’re giving a seasonal gift, then sticking with these colors will key into the current mood and festivities.

Non-seasonal gifts are more of a color minefield. Some colors can go from obscurity to sudden popularity and back again. There was a time when you couldn’t move for another vase, throw or cushion in acid green.


Look for Clues!

Exceptional gifts, however, are intimately tied to the recipient. Paying attention to the colors that the intended receiver prefers will help you come up with better gift ideas. Best of all, it will make them feel like you appreciate them and are really paying attention.


If the gift is for someone you don’t know particularly well, look for clues. Observe the colors of their watch band, wallet, business card, or bag. By matching to one of these, you know it’s a color they chose to have in their lives.


If you have been to their home before, think about the colors of the room where your gift is likely to be kept, whether it’s a mug, place mats, a towel, or an arm chair.


The right color can improve any gift!

And know that sometimes an average gift can become exceptional because it is in an unexpected color: a bright blue nut cracker, a gold umbrella, or tangerine rubber rain boots.


Sometimes, however, there’s no room for creative flair when it comes to choosing the color of your gift. If someone has asked for a black desk diary, for example, then buying one in acid green might not lead to the best result.


In those cases, however, when you are just doing as you are told as far as color is concerned, all is not lost: you can make the wrapping spectacular.


Presentation is everything!

Presentation is a very important part of giving presents because it can elevate the whole experience, not to mention the perceived value of your gift.


Finally, add colorful wrapping paper and lots of ribbon to your gift. Tape a bit of something sweet to your gift, and the wrapping will be an instant success! Don’t be afraid to make your wrapping extra special, it will make a great first impression. Did you buy the right color present? If you did, and your colors are right, it can be a win-win, and you’re off to a great start to the holiday season. I hope you’re inspired!




About the Author: Amy Wax

Amy Wax, creator of Color 911®, is an artist and experienced color consultant, recognized for her expertise in the world of color and design. Fifteen years ago, Amy created Your Color Source Studios, Inc. a company specializing in the architectural application of color. Amy has received numerous awards for her color expertise.

Learn More About Amy

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