To call any hue the color of the future, is a heavy responsibility to bestow. That’s exactly what happened when Pantone chose Ultra Violet to be the color of the year.
Pantone’s announcement usually comes shortly after other major paint and color companies have taken the plunge. Occasionally their colors are a surprise, but either way they are copied everywhere in record time.
A color to enrich the visual world!
This year’s color is no exception. Ultra Violet 18-3838 is described by Laurie Pressman, Vice President of the Pantone Color Institute, as “…a reflection of what’s needed in our world today.”
She explains that the Pantone Color of The Year choice goes beyond what’s trendy. They search for a shade that enriches the visual world around us by binding it to meaning.
A color to convey deep messages.
The Pantone Color Institute is one of the world’s leading trend forecasters and color strategists. They deal with color on an industrial scale, including advice on price points and manufacturing lead times. Their color advice is taken very seriously in the design world, and the expertise doesn’t come cheap.
The Pantone Color Institute promotes the idea of color as a cipher – praising its “ability to convey deep messages.” What then, is the meaning of Ultra Violet 18-3838?
A color that is soft by comparison.
Strong colors are everywhere in 2018, in any other year, it might be considered a strong color. Set against the dark blues, gray-black, deep reds and intense, dark greens of other companies’ colors of the year, the blue-based purple of Ultra Violet feels soft by comparison.
A color that points to the future!
Pantone says; “Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”
Non-conformity is certainly a key feature of this color, and the mystical and spiritual aspect feels right. The company also associates it with meditation and mindfulness.
Having said all that, the emotional depth of Ultra Violet 18-3838 might make it a hard tone to match. Pantone explains that this tone is about “spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
You could go so far as to say that, without expert guidance, Ultra Violet doesn’t play well with others.
Ultra Violet can be a versatile color.
That being said, Ultra Violet is color that compliments neutrals beautifully. A unique color with it’s own personality, this is a color that can be used as a complimentary color or as a color that will take center stage wherever it is used. I suggest playing with it, it is truly versatile if you give it the time to see what colors it works best with.
Finally, if ultra violet leaves you feeling a bit lost, the Color 911 app is here to help. You can create your own colors and create palettes, and experiment creating color combinations all your own. Ultra violet can pair with soft creams and a neutral taupe, it can also blend with delicate light green or an airy blue. Once you start playing with it, you will see how versatile it really is!
You can expect to see a lot more of this color in 2018. I look forward to see how it will become a part of our lives in regards to everything from fashion to home décor.
I hope you enjoy bringing this color into your life, I hope you’re inspired!
Looking for more inspiration, Find out more from Pantone .